American Flat Track and Dainese Sign Enhanced 2019 Partnership Deal
DAYTONA BEACH, Fla. (November 26, 2018) – American Flat Track (AFT) and Dainese USA Inc. announced today a renewed and amplified partnership. The multi-year agreement designates Dainese as the Official Safety Partner of American Flat Track – a title Dainese is embracing with the implementation of an exciting rider discount program.
For 2019, Dainese is offering a racing support program for riders who are in need of updated leathers and protection. This program will be a key element in AFT’s continued quest to create safer conditions for its riders.
“Dainese has been a market-leader for over 45 years and has outfitted some of the most famous names in motorcycling, from Agostini, Roberts and Sheene, to Valentino Rossi,” said Michael Lock, CEO of American Flat Track. “As AFT continues to grow, we are delighted to be partnering with this famous brand in order to bring the best technology and safety equipment to America’s Original Extreme Sport.”
As the world leaders in motorcycle protection, Dainese is known for stylish, innovative and high-quality products trusted by two-wheeled motorsport icons worldwide. Over the last two seasons, Dainese has been worn by some of the top riders, including the Indian Wrecking Crew. The collaboration between the riders and Dainese has provided valuable information for the continued development of Dainese product to specifically support the needs of flat track racers.
“Not only have we have seen American Flat Track racing grow as a series, but the competition is getting more intense every year, which requires even more safety,” said Roberto Sadowsky, Executive Vice President of Dainese USA Inc. “Enabling human potential is the mission of our company. We have always been at the forefront of innovation and we will continue to do the same for the sport of Flat Track.”
American Flat Track will kick off the 2019 season during Daytona’s Bike Week festivities on Thursday, March 14 with the DAYTONA TT once again under the lights of the iconic Daytona International Speedway. For more information on American Flat Track visit www.americanflattrack.com.
For imagery and press materials from Dainese, visit Dainese's official content hub at http://media.dainese.com/
About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.
DAINESE GROUP - MISSION SAFETY
Founded in 1972 by Lino Dainese, true to its mission of advocating and delivering safety in dynamic sports, the Company designs advanced protective head-to-toe gear for motorcycling, winter sports, cycling, horse riding and sailing. In 2007 Dainese acquired the iconic premium sport helmet manufacturer AGV, established in 1947. The new Dainese Settantadue brand, established in 2017, reinterprets the design of historic garments that are a part of the stylistic heritage of the Group, with a contemporary twist. Dainese and AGV products represent the technology frontier in the field of protection for dynamic sports and are used by the world's top athletes including Valentino Rossi and Sofia Goggia, Olympic Champion and winner of the Downhill World Cup.