DAYTONA BEACH, Fla. (August 30, 2018) – American Flat Track, the world’s fastest-growing motorsport, set a new viewership record during 2018 with a total of more than 2 million viewers tuning in to watch this year’s premiere telecasts on NBCSN.
The 2 million number, generated with five weekend telecasts remaining in the 2018 schedule, represents a significant viewership increase over the 1.8 million viewers that watched AFT on NBCSN telecasts during all of 2017.
On average, telecasts on NBCSN are reaching 56% more viewers in 2018 than in 2017. This year’s shows have also introduced new and younger fans to the sport, resulting in a 50% increase in viewership in the key 24-years-and-younger demographic.
“American Flat Track’s partnership with NBC Sports has been the catalyst for our sport to break through to a whole new generation of fans across the country,” said Michael Lock, CEO of American Flat Track. “The extraordinary growth in viewership is testament to the exciting bar-to-bar action taking place at iconic racetracks almost every weekend through the spring and summer. We are very proud of our competitors and our series.”
American Flat Track’s digital/live streaming numbers have also gone through the roof. FansChoice.tv viewership has seen triple-digit gains, with an average of more than 30,000 unique viewers tuning in to each event. This represents an increase of 109% over 2017’s average unique viewers on FansChoice.tv.
Next up: Peoria TT on NBCSN this weekend
For a thoroughly in-depth Peoria TT experience with flag-to-flag coverage of both Main events enhanced by drone and onboard footage, be sure to catch the NBCSN telecast of the Peoria TT on Saturday, September 1 at 3:00 pm ET (12:00 pm PT). Be sure to check your local listings, or for the complete broadcast schedule for AFT on NBCSN, please visit http://www.americanflattrack.com/events-nbcsn
Next up for American Flat Track fans on FansChoice.tv:
- Springfield Short Track: September 1 at 5:00 pm ET
- Springfield Mile II: September 2 at 11:00 am ET
- Williams Grove Half-Mile: September 8 at 3:30 pm ET
- Minnesota Mile: September 29 at 3:00 pm ET
- Meadowlands Mile: October 6 at 2:45 pm ET
Next up for American Flat Track fans on NBCSN:
- Peoria TT: September 1 at 3:00 pm ET
- Springfield Mile II: September 22 at 2:30 pm ET
- Williams Grove Half-Mile: September 23 at 5:00 pm ET
- Minnesota Mile: October 14 at 5:00 pm ET
- Meadowlands Mile: October 21 at 2:00 pm ET
