Craton Named Official Event Merchandise Vendor of Progressive American Flat Track

DAYTONA BEACH, Florida (February 3, 2023) Craton, Inc. has been named the new Official Event Merchandise Vendor for Progressive American Flat Track (AFT), which is widely recognized as the most prestigious and competitive form of dirt track motorcycle racing in the world. Craton, a growing merchandise, apparel, promotion and events corporation based in the greater Atlanta area, will have on-site retail locations at each of the 16 event weekends on the 2023 Progressive AFT calendar.

“Everything we do ultimately comes down to providing the most exciting, entertaining and memorable product possible for our fans,” said Gene Crouch, Chief Operating Officer of AMA Pro Racing. “Expanding and elevating our merchandise offerings certainly speaks to those aims, and no one is more capable of making that a reality than Craton. With decades of experience, Craton has really taken their game to another level since dedicating themselves to the motorsports world. We are looking forward to the new partnership."

Craton’s partnership with Progressive AFT is a milestone addition to a solid group of other major motorsports events and governing organizations that have called on Craton for their merchandise needs. The Progressive AFT relationship stands out, however, as Craton's first partnership with a leading motorcycle racing series.

“When we first started discussions with the team at Progressive American Flat Track we were immediately struck by the similar growth rates both of our organizations have worked hard to achieve in recent years," said Geoff Lee, Craton, Inc. President. "We had been looking for the right partner to expand our four-wheel motorsports business into the two-wheel sector and today we are delighted to confirm we have joined with one of the best. Progressive AFT is ushering into the future the nearly 70-year-old tradition of Grand National Championship flat track motorcycle racing and we are honored to join them in support of the effort."

Specializing primarily on motorsports, additional partners for Craton include IMSA (International Motorsports Association), Michelin Raceway Road Atlanta, Sebring International Raceway, Lime Rock Park, the Acura Grand Prix of Long Beach and - through Green Savoree Racing Promotions - the Firestone Grand Prix of St. Petersburg, Honda Toronto Grand Prix, Honda Indy 200 at Mid-Ohio Sports Car Course and Grand Prix of Portland NTT IndyCar events.

ABOUT CRATON, INC.: A long-standing and high-volume merchandise and apparel company, Craton, Inc. has served major firms for 35 years. Since refining its focus in 2015 strictly to motorsports-associated clients and audiences, Craton has raised the bar for its partners in revenue, reach and customer satisfaction. Serving major racing series, track facilities and event promoters, Craton is the official merchandising partner for the Acura Grand Prix of Long Beach, IMSA (International Motorsports Association), Michelin Raceway Road Atlanta, Sebring International Raceway, Mid-Ohio Sports Car Course, Green Savoree Racing Promotions, Lime Rock Park and many others. Learn more at and visit Craton (#cratoninc) on its social channels at Facebook at and Instagram @cratoninc.