Progressive AFT and SBS Friction A/S Announce Multi-Year Partnership Renewal

DAYTONA BEACH, Fla. (Mar 9, 2023) – Progressive American Flat Track announced today that SBS Friction A/S will continue as the Official Brake Pad of Progressive AFT through the 2024 season.

SBS Friction A/S also better known as just SBS, is a dominant force in global motorsports, reeling in dozens of world titles in the decades since its founding in Denmark back in 1964. After earlier proving its capabilities in battlegrounds such as the Superbike World Championship and World Motocross Championship, SBS focused its attention on the world’s preeminent two-wheeled dirt track racing championship, joining as an official partner in 2018.

“Our commitment to supporting the sport and Progressive American Flat Track is both historically long-term and significant, as racing is part of our DNA at SBS. Our racing compounds – especially the DC with its smooth initial bite and high temperature stability - are often the preferred choice among teams and riders in American Flat Track. We use the feedback we get to perfect our brake products. We look forward to yet another 2 years as the official brake sponsor in the race series. Go ahead for a great season,” said SBS Race Manager, Allan Østli.

As a global market leader and a preferred supplier of brake products, SBS is legendary for its vast research and development capabilities. The first company to produce aftermarket disc brakes, SBS routinely pioneers the usage of bleeding-edge materials and technologies, not only in racing but also for the consumer aftermarket.

“SBS certainly has an impressive racing pedigree, and they’ve brought the same commitment required for that level of success to their Progressive AFT efforts,” said Gene Crouch, CEO of AMA Pro Racing. “We’re pleased to further our relationship and appreciate their steadfast support of the series.”

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The 2023 Progressive American Flat Track season will launch with the hugely anticipated return of the DAYTONA Short Track I & II at Daytona International Speedway today, March 9 and Friday, March 10. Get your tickets now at

For those that can’t catch the live action from Daytona International Speedway, is the live streaming home of Progressive AFT, sign up now and catch every second of on-track action starting with Practice & Qualifying and ending with Victory Podium at the end of the night at

FOX Sports coverage, featuring in-depth features and thrilling onboard cameras, will premiere on FS1 from the Daytona Short Track I on March 18 at 10:30am ET (7:30am PT) and Daytona Short Track II on March 19 at 12:30pm ET (9:30am PT).