American Flat Track Total Viewership Exceeds 3 Million – with over 100,000 Tickets Sold – Approaching its Season Finale

DAYTONA BEACH, FL. (October 3, 2018) – American Flat Track continues to earn its title as the world’s fastest-growing motorsport with a significant new record: AFT’s total viewership – including its NBCSN telecasts, FansChoice.tv live streaming and number of event tickets sold – has exceeded 3 million total viewers.

This achievement, coming just days before AFT’s Meadowlands Mile presented by Ducati season finale at MetLife Sports Complex in East Rutherford, NJ, illustrates perfectly the sport’s rapid growth in North America and the world. To date, current-season viewership has increased 38% over its 2017 total viewership.

AFT’s live streaming platform – FansChoice.tv – has reached nearly half a million unique viewers alone, representing a 101% increase in average viewership per event over last year.

The NBCSN telecast continues to expand steadily, reaching nearly 2.4 million viewers with four telecasts remaining on its schedule. The average viewership per event on NBCSN is up 52% over 2017.

Equally notable is the growing number of fans in the grandstands for each event. Year-to-date ticket sales have surpassed 100,000, with an average of nearly 6,000 tickets sold per event. This benchmark value in total ticket sales indicates a staggering 70% increase in ticket sales since 2016. More new fans are attending than ever before; first-time event attendees represent 63% of 2018 ticket buyers.

“American Flat Track has reached over 3,000,000 fans so far this year and it is testament to the thrilling action our athletes and participating manufacturers are serving up, week in and week out,” said Michael Lock, CEO of American Flat Track. “With two live race events and four NBCSN broadcasts still to come, AFT 2018 will end up reaching more people than in any year in the modern era. We are extremely proud and look forward to scaling new heights in 2019.”

With an unprecedented finale event just days away, the sport is due to wrap its 2018 season in spectacular fashion.

Next event for American Flat Track:

Information and tickets for the Meadowlands Mile presented by Ducati, including a host of VIP ticket and dining packages (including the luxurious Trotters club, which features 5-star dining overlooking the racing action), are available here: https://www.showclix.com/event/meadowlands-mile

Next up for American Flat Track fans on FansChoice.tv:

  • Meadowlands Mile: October 6 at 3:30 pm ET

Next up for American Flat Track fans on NBCSN:

  • Indian Motorcycle Minnesota Mile: October 14 at 5:00 pm ET
  • Indian Motorcycle Minnesota Mile (Re-Air): October 17 at 4:00 pm ET
  • Meadowlands Mile presented by Ducati: October 21 at 2:00 pm ET
  • Meadowlands Mile presented by Ducati (Re-Air): October 24 at 4:00 pm ET

How to Watch:

NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2018 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT's digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.

About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.

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